Get Up Close and Personal with JONATHAN RHYS MEYERS, the Face of HUGO
ELEMENT @ Macy’s Herald Square

Jonathan Rhys Meyers may play King Henry the VIII, but in real life, he’s been crowned the face of HUGO BOSS’s new scent for men, HUGO ELEMENT. As the face of HUGO ELEMENT, Meyers’ represents the confident, irreverent and individual HUGO man.

Guests who make a $65 purchase of HUGO ELEMENT at Macy’s Herald Square on Friday, January 30th will get to meet Jonathan Rhys Meyers and have him autograph their fragrance bottle. Meyers is the star of the popular Showtime drama, THE TUDORS where he portrays the sexy, powerful King Henry. In 2009, he will be appearing in a new film, SHELTER with Julianne Moore and just completed filming FROM PARIS WITH LOVE with John Travolta.

WHAT: Jonathan Rhys Myers for HUGO ELEMENT

WHEN: Friday, January 30th 5:00pm

WHERE: Macy’s Herald Square
151 West 34th Street in New York City
HUGO Fragrance Counter, Main Floor
212-695-4400

Hugo Element has launched their website with the short and sexy TV commerical, making of video, and behind the scenes photos. Be sure to check them out under The Advertising!

And behind the cut is one of the better red carpet interviews with Jonny at the Golden Globes.

Sources: atteniger, Cosmopolitan, dominoman0898, TVguide

Details:

Get up close and personal with Jonathan Rhys Meyers
Here’s something to warm the cockles of your heart!! Jonathan Rhys Meyers, super-hottie and the face of the new Hugo Boss fragrance, HUGO ELEMENT, will be here on Friday, January 30th at 5:00pm in our Fragrance Arcade to introduce this brand new men’s fragrance – exclusively at Macy’s by the way! So what’s the fragrance like? Well… it’s definitely for the urban man who lives in harmony with his time and place… but we’re thinking you might prefer to hear it from Jonathan Rhys Meyers’ lips instead! So get yourself in here on Friday, January 30th because only the first 300 customers who make a $65 purchase of HUGO ELEMENT will get a photo taken with Jonathan. And if you need a reminder about what JRM (as those closest to him call him) has been in, try Golden Globe and Emmy Award nominees; his role as King Henry the VIII in the hit tv series The Tudors, Bend it Like Beckham, August Rush, and too many more to name.

This event is taking place at Macy’s Herald Square. Located at 151 West 34th Street in New York City.

1/15 UPDATE: Jonathan is no longer taking photos, but will be signing Hugo Element fragrance bottles.

“I am thrilled and humbled to be nominated among all of these amazing actors. ‘Henry’ is such a great character to play and I am so happy that people watch and enjoy the show.”

- Jonathan Rhys Meyers, nominated for Best Actor in a Television Series — Drama for “The Tudors”

Additionally, from Australian Vogue, comes more details about the new Hugo Boss ad campaign, starring Jonathan:

Hugo Boss launches new men’s fragrance

Jonathan Rhys Meyers would have to be the Alex Perry of the luxury advertising business. The Irish actor/model has his pretty face in every pie having starred in the Versace fashion house campaigns for several seasons and now pouts regularly for Hugo Boss fragrances.

The star’s latest role sees him storming the streets of Buenos Aires for the Hugo Element scent: a fresh, marine-scented juice housed in a sporty oxygen tank designed for the urban man. It’s a role that sits well with the self-confessed big city dweller. “I’m a born urbanite. The urban environment feels familiar to me and whichever city I visit, I somehow seem to find my way around it instinctively,” he says.

Here’s hoping a spritz of the Hugo Element scent will help Rhys Meyers find his way to Australia when it launches here in March 2009.

According to Cosmetic News, this campaign will include TV, print, and internet advertising featuring Jonathan.

Source: Fragrantica, tdonline

View the new sexy commerical for Hugo’s XX and XY fragrances featuring Jonathan, along with an interview on the making of the ad:

Source: tdonline

And Hugo Boss has put up a US website and UK website with a different version of Jonathan’s ad, behind the scenes photos, and a hot featurette on the making of the ad. Be sure to check it out (both versions of the website are a little different.)

It’s fabulous!

From the press release by the production company behind the ad:

The full array of talents behind bicoastal U.S. creative production company Stardust Studios (www.stardust.tv) are on display in a new print and television campaign for Hugo Boss Green debuting worldwide. Together with the brand’s marketing executives and the creative team from Paris-based Callegari Berville Grey, Stardust’s owner and creative director/director Jake Banks helped to create the new look for — while also designing and directing — the breaking cross-media campaign’s bold print and TV ads, which star Golden Globe-winning actor Jonathan Rhys Meyers and introduce the new cologne for men.

The campaign’s ads feature Meyers and the distinctive Hugo Green bottle in a stylized blending of live-action elements with 3D designs and flowing motion graphics. “We came up with the unique visual aesthetic to unify the personalities of Jonathan and Hugo Green, with an overriding theme of irreverence,” Banks explained. “In this world we created, everything is possible, and Jonathan is taking control. It’s a simple story, told in a way that is visually stunning.”

“In the illustrations, we show the world we created for Jonathan,” Banks said, “and those turned out to be sort of a storyboard to determine the look and feel of where the TV needed to go.” Stardust’s team then artistically composited together all the live-action and animated elements to create the finished :30, :20, :15 and :10 TV ads.

Starting in December, sex god Jonathan Rhys Meyers – who most recently appeared opposite Scarlett Johansson in Woody Allen’s latest, Match Point – will be the face of the P&G-owned Hugo Boss. Rankin-shot print ads will appear in Men’s Health and Blender. Additionally, a Hugo by Hugo Boss Limited Art Edition flanker will be available in 2,000 department and specialty stores starting in February. A gambit to make the label appeal to younger, cooler hipsters, Rhys Meyers marks the first time that Boss has used a celebrity… probably, in part, because of the hefty price tag: rumor has it the actor is pulling in a cool million — annually! – to shill for the brand.

Thanks to JRM Update for the link.

RHYS MEYERS’ FRAGRANT AMBITION

Hollywood actor JONATHAN RHYS MEYERS is the new face of Hugo Boss. Launching in December, the MISSION: IMPOSSIBLE III star will appear in an advertising campaign that aims to boost the Hugo Boss fragrance franchise in the US. President of Proctor + Gamble Prestige’s US division DON LOFTUS says, “We see a real opportunity with this brand. Hugo Boss does very strong business on a global scale, but the US fragrance business is underdeveloped. We haven’t peaked with it yet.”
25/08/2006 17:13

And Showtime has started to show promos for “The Tudors” (thanks Barb) so be on the look out!