Hugo Boss
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Event Reminder

Jonathan’s special event for Hugo Element is today in New York City. If you are attending, please share your story! Get Up Close and Personal with JONATHAN RHYS MEYERS, the Face of HUGO ELEMENT @ Macy’s Herald Square Jonathan Rhys Meyers may play King Henry the VIII, but in real life, he’s been crowned the face of HUGO BOSS’s new scent for men, HUGO ELEMENT. As the face of HUGO ELEMENT, Meyers’ represents the confident, irreverent and individual HUGO man. Guests who make a $65 purchase of HUGO ELEMENT...

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Video goodies

The German Cosmopolitan has posted an interview with Jonathan on their website and a great behind the scenes video on the new Hugo Boss ad. It has clips of the actual commercial. And behind the cut is one of the better red carpet interviews with Jonny at the Golden Globes.

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Chance to Meet Jonathan!

Macy’s in New York is having a special event on January 30, where you could have a chance to meet Jonathan! Details: Get up close and personal with Jonathan Rhys Meyers Here’s something to warm the cockles of your heart!! Jonathan Rhys Meyers, super-hottie and the face of the new Hugo Boss fragrance, HUGO ELEMENT, will be here on Friday, January 30th at 5:00pm in our Fragrance Arcade to introduce this brand new men’s fragrance – exclusively at Macy’s by the way! So what’s the fragrance like? Well… it’s...

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Golden Globe reaction

From Access Hollywood comes Jonathan’s reaction to his 3rd Golden Globe nomination: “I am thrilled and humbled to be nominated among all of these amazing actors. ‘Henry’ is such a great character to play and I am so happy that people watch and enjoy the show.” - Jonathan Rhys Meyers, nominated for Best Actor in a Television Series — Drama for “The Tudors” Additionally, from Australian Vogue, comes more details about the new Hugo Boss ad campaign, starring Jonathan: Hugo Boss launches new men’s fragrance Jonathan Rhys Meyers would...

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Hugo Element

Hugo Boss is launching a new fragrance in February 2009. Jonathan will be the face of Hugo Element. It’s known yet if a commercial was filmed along with the photo ad campaign. Larger photo of the upcoming ad can be seen on Elle.fr. Source: Fragrantica, tdonline

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New commerical and spotting

Jonathan was recently spotted at Electric Picnic in Dublin over the weekend. He attended last year and was there again this year to take in the various musical acts. View the new sexy commerical for Hugo’s XX and XY fragrances featuring Jonathan, along with an interview on the making of the ad: Source: tdonline

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Elvis and Hugo

“Elvis” is reairing on Showtime this Sunday at 6 pm. Be sure to check local listings for exact showtimes in your area. Showtime is also having a marathon of “The Tudors” starting Sunday at 10 pm. And Hugo Boss has put up a US website and UK website with a different version of Jonathan’s ad, behind the scenes photos, and a hot featurette on the making of the ad. Be sure to check it out (both versions of the website are a little different.)

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Hugo Boss Ad online!

You can now view the innovative and sexy ad for Hugo Boss starring Jonny online! It’s fabulous! From the press release by the production company behind the ad: The full array of talents behind bicoastal U.S. creative production company Stardust Studios (www.stardust.tv) are on display in a new print and television campaign for Hugo Boss Green debuting worldwide. Together with the brand’s marketing executives and the creative team from Paris-based Callegari Berville Grey, Stardust’s owner and creative director/director Jake Banks helped to create the new look for — while...

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Hugo Boss preview

FashionTribes has a preview of the Hugo Boss ad campaign featuring Jonathan and this to say: Starting in December, sex god Jonathan Rhys Meyers – who most recently appeared opposite Scarlett Johansson in Woody Allen’s latest, Match Point – will be the face of the P&G-owned Hugo Boss. Rankin-shot print ads will appear in Men’s Health and Blender. Additionally, a Hugo by Hugo Boss Limited Art Edition flanker will be available in 2,000 department and specialty stores starting in February. A gambit to make the label appeal to younger,...

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More on Hugo Boss

Details on the Hugo Boss ad campaign from Contact Music: RHYS MEYERS’ FRAGRANT AMBITION Hollywood actor JONATHAN RHYS MEYERS is the new face of Hugo Boss. Launching in December, the MISSION: IMPOSSIBLE III star will appear in an advertising campaign that aims to boost the Hugo Boss fragrance franchise in the US. President of Proctor + Gamble Prestige’s US division DON LOFTUS says, “We see a real opportunity with this brand. Hugo Boss does very strong business on a global scale, but the US fragrance business is underdeveloped. We...

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