Hugo Boss Ad online!
From the press release by the production company behind the ad:
The full array of talents behind bicoastal U.S. creative production company Stardust Studios (www.stardust.tv) are on display in a new print and television campaign for Hugo Boss Green debuting worldwide. Together with the brand’s marketing executives and the creative team from Paris-based Callegari Berville Grey, Stardust’s owner and creative director/director Jake Banks helped to create the new look for — while also designing and directing — the breaking cross-media campaign’s bold print and TV ads, which star Golden Globe-winning actor Jonathan Rhys Meyers and introduce the new cologne for men.
The campaign’s ads feature Meyers and the distinctive Hugo Green bottle in a stylized blending of live-action elements with 3D designs and flowing motion graphics. “We came up with the unique visual aesthetic to unify the personalities of Jonathan and Hugo Green, with an overriding theme of irreverence,” Banks explained. “In this world we created, everything is possible, and Jonathan is taking control. It’s a simple story, told in a way that is visually stunning.”
“In the illustrations, we show the world we created for Jonathan,” Banks said, “and those turned out to be sort of a storyboard to determine the look and feel of where the TV needed to go.” Stardust’s team then artistically composited together all the live-action and animated elements to create the finished :30, :20, :15 and :10 TV ads.