Hugo Boss preview

Hugo Boss ad
FashionTribes has a preview of the Hugo Boss ad campaign featuring Jonathan and this to say:

Starting in December, sex god Jonathan Rhys Meyers – who most recently appeared opposite Scarlett Johansson in Woody Allen’s latest, Match Point – will be the face of the P&G-owned Hugo Boss. Rankin-shot print ads will appear in Men’s Health and Blender. Additionally, a Hugo by Hugo Boss Limited Art Edition flanker will be available in 2,000 department and specialty stores starting in February. A gambit to make the label appeal to younger, cooler hipsters, Rhys Meyers marks the first time that Boss has used a celebrity… probably, in part, because of the hefty price tag: rumor has it the actor is pulling in a cool million — annually! – to shill for the brand.

Thanks to JRM Update for the link.

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