More on Hugo Boss

Details on the Hugo Boss ad campaign from Contact Music:

RHYS MEYERS’ FRAGRANT AMBITION

Hollywood actor JONATHAN RHYS MEYERS is the new face of Hugo Boss. Launching in December, the MISSION: IMPOSSIBLE III star will appear in an advertising campaign that aims to boost the Hugo Boss fragrance franchise in the US. President of Proctor + Gamble Prestige’s US division DON LOFTUS says, “We see a real opportunity with this brand. Hugo Boss does very strong business on a global scale, but the US fragrance business is underdeveloped. We haven’t peaked with it yet.”
25/08/2006 17:13

And Showtime has started to show promos for “The Tudors” (thanks Barb) so be on the look out!

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