More on Hugo Boss
Details on the Hugo Boss ad campaign from Contact Music:
RHYS MEYERS’ FRAGRANT AMBITION
Hollywood actor JONATHAN RHYS MEYERS is the new face of Hugo Boss. Launching in December, the MISSION: IMPOSSIBLE III star will appear in an advertising campaign that aims to boost the Hugo Boss fragrance franchise in the US. President of Proctor + Gamble Prestige’s US division DON LOFTUS says, “We see a real opportunity with this brand. Hugo Boss does very strong business on a global scale, but the US fragrance business is underdeveloped. We haven’t peaked with it yet.”
And Showtime has started to show promos for “The Tudors” (thanks Barb) so be on the look out!